One of the most common mistakes that we see people make when they are blogging to gain backlinks is that they do not use their blog title text and link text in the body of their blog posting properly.
Here is a typical example of the wrong way to use your text and title –
[Title] Are Prices on the rise?
[Body Text] “… home stereo prices…”
In this example the blogger is inserting a link in the body of the blog post for the words “home stereo prices,” but this link text is missing from the title.
THE GENERAL RULE OF THUMB IS: In ..
Source: Title - Text Correspondence: Using Title Text and Link Text Properly
By Justin Palmer
Far too often, Search engine optimization experts spin their wheels obsessing
about link building. (I myself included) It’s easy to forget that classic on
page and site-wide SEO still works.
Recently, this hit home. While working on a page on one of my sites, I
accidentally left a link pointing to a page that was irrelevant to the actual
anchor text in the link. In other words, the keywords in the anchor text had
nothing to do with the actual text of the page. Despite this, Google quickly
picked up the page for the target search phrase, replacing the page I intended
to optimize for. Despite ..
Source: seo