Link Building, Search Engine Positioning & Online Marketing Tips

Archive for the ‘Search Engine Positioning’ Category

How to Improve Search Engine Placement By Using Targeted Blog Postings

Friday, May 30th, 2008

By Jorge Chavez

To improve search engine placement is a huge, almost universal goal of webmasters everywhere. The main ways to achieve this goal are getting many good backlinks, posting large amounts of good content and optimizing website parameters to get maximum credit for these changes.

Probably the single most effective measure one could take to improve search engine placement would be to get more backlinks. There are two important aspects of backlinks: 1. The pure, gross number of them linking back to your website and 2. The quality of these backlinks.

Quality of backlinks is measured both in the importance of the ..

Source: link popularity

Don’t Build a Single Link Until You Do These 3 Things

Thursday, May 29th, 2008

By Justin Palmer

Far too often, Search engine optimization experts spin their wheels obsessing

about link building. (I myself included) It’s easy to forget that classic on

page and site-wide SEO still works.

Recently, this hit home. While working on a page on one of my sites, I

accidentally left a link pointing to a page that was irrelevant to the actual

anchor text in the link. In other words, the keywords in the anchor text had

nothing to do with the actual text of the page. Despite this, Google quickly

picked up the page for the target search phrase, replacing the page I intended

to optimize for. Despite ..

Source: seo

Title - Text Correspondence: Using Title Text and Link Text Properly

Thursday, May 29th, 2008

One of the most common mistakes that we see people make when they are blogging to gain backlinks is that they do not use their blog title text and link text in the body of their blog posting properly.

Here is a typical example of the wrong way to use your text and title –

[Title] Are Prices on the rise?

[Body Text] “… home stereo prices…”

In this example the blogger is inserting a link in the body of the blog post for the words “home stereo prices,” but this link text is missing from the title.

THE GENERAL RULE OF THUMB IS: In ..

Source: Title - Text Correspondence: Using Title Text and Link Text Properly

Suggestions about Keyword Anchor Text

Wednesday, May 28th, 2008

By Dave Kelly, CEO of Arundel Net Marketing

We all know how we name many of our pages. I’m referring to pages we create to do well for a specific keyword.

Let’s say our keyphrase is..

Buy Microvaves Indiana

Let say you have a page name www.domain.com/buy-microwaves-indiana.html

Many people would simply try to construct blog posts using “Buy Microwaves Indiana” as their anchor text (the text that is underlined in your blog post).

Now what is wrong with that? Well a couple of things. If you use any of the popular keyword research tools you often see many keyphrases such as this, and I’m referring to ..

Source: link building

Building Links is Like Shaving - If You Don’t do it Every Day You Look Like a Bum

Wednesday, May 28th, 2008

By Terry L Mickelson

For years, you have probably had a daily routine for shaving. But have you developed a system of building links?

No one pops out of bed each morning and races to the sink to shave. It is a tedious and potentially dangerous daily necessity. But without a daily shave, our appearance begins to get a little shabby.

Linking is the same way. Rare is the webmaster who jumps out of bed, races to his/her computer excited to find inbound links. Yet, no matter how optimized a site is, without inbound links it is never going to be found in ..

Source: seo