Don’t Build a Single Link Until You Do These 3 Things
By Justin Palmer
Far too often, Search engine optimization experts spin their wheels obsessing
about link building. (I myself included) It’s easy to forget that classic on
page and site-wide SEO still works.
Recently, this hit home. While working on a page on one of my sites, I
accidentally left a link pointing to a page that was irrelevant to the actual
anchor text in the link. In other words, the keywords in the anchor text had
nothing to do with the actual text of the page. Despite this, Google quickly
picked up the page for the target search phrase, replacing the page I intended
to optimize for. Despite ..
Source: seo
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